Last Updated July 2007
Please read this Policy carefully before submitting personal information about you to us. Also, please note that this Policy does not apply to our processing of personal information on behalf of and subject to the instructions of third parties such as airlines, car rental companies and other service providers, companies that organize or offer packaged travel arrangements, marketing partners, or customers.
Click on one of the following links to jump to a specific section:
- Personal Information We Collect
- Use of Personal Information Collected About You
- How We Share Personal Information
- Sensitive Information
- Personal Information From Children
- Non-Personal Information
- Links to Third-Party Websites
Personal Information We Collect
At every touch point or guest interaction, we may collect personal information. In addition to any other information you may choose to provide to us, this personal information may include: your name and contact information; date of birth; preferred communication methods; business name, title and business address; credit card details, including the three-digit code that appears on the back of your credit card; member number, frequent flyer or travel partner program affiliation; date of arrival and departure; room and vacation preferences; travel history; and details on hotel, airline and rental car packages you book. We may also record details on joint travellers, including their names and frequent flyer numbers, and the age of the driver of the rental car.
In addition we collect other personal information when you interact with Hilton in various ways such as:
- When you register for a Fast Reservations Account, we also ask you to select a username and password.
- If you choose to create an online profile for meeting and event planning (e.g., weddings), we record meeting and event specifications, the date of the event, number of guests, details of the guest rooms, and, for corporate events, information on your organization (name, annual budget, number of sponsored events per year).
- When you enroll in our HHonors program online, we will also ask you to indicate whether you are over 18 years old, and record a HHonors number and password. Also, when you book a Rewards Reservation or purchase HHonors Points online, we may ask for additional specific account information such as corporate account number, group or convention code, travel agent number or AAA number.
- From time to time, this site may offer a feature that allows you to send an electronic postcard or otherwise share a message with a friend. If you choose to do so, we will ask you for the recipient's name and email address, along with the text of any message you choose to include. By using this feature, you warrant that you are entitled to use and provide us with the recipient's name and email address for this purpose.
Use of Personal Information Collected About You
We use your personal information to provide the services you request from Hilton such as to facilitate: reservations; the purchase of a vacation package or timeshare; purchases from the Hilton To Home™ the booking of airfares and rental cars; membership in the HHonors program; and other transactions. We also use the personal information to provide you with information about meeting and event planning and access to specific account information for administrative purposes. In addition, we may use the information to: improve Hilton's services; provide you with the expected level of hospitality; and ensure the site is of interest to you. We also use details to send you newsletters, promotions and featured specials, and to conduct online surveys, sweepstakes, prize draws, and other contests via email, telephone or postal mail. If you apply for employment with Hilton, we use the personal information you supply to process your job application.Back to Top
How We Share Personal Information
As a global company, we endeavor to provide you with the same level of service that you have come to expect at Hilton whether you are in San Francisco, London or Tokyo. To provide this service, we may share your personal information with other members of the Hilton Family of companies, franchisees, managed hotels or service providers that may be located in countries outside of your own. Although the data protection laws of these various countries may not be as comprehensive as those in your own country, Hilton will take appropriate steps to ensure that your personal information is handled as described in this Policy.
- Hilton Family of companies: We may share personal information within the Hilton Family of companies that may jointly use the personal information for the purposes described above. Hilton Hotels Corporation is the party responsible for the management of the jointly used personal information.
- Franchised Hotels, Managed Hotels, Timeshare and Fractional Resorts: We may share personal information with franchised hotels, hotels that we manage but do not own, timeshare or fractional resorts in order to provide you with services.
- Electronic Billing Program: If you participate in the "eFolio program", billing information will be shared with the credit card provider and if you use a corporate credit card, possibly, your employer.
- Group Events or Meetings: If you visit Hilton as part of a group event or meeting, information collected for meeting and event planning may be shared with the organizers of those meetings and events, and, where appropriate, guests who organize or participate in the meeting or event.
- Business Partners: From time to time we may partner with other companies to provide co-sponsored or co-branded promotions, products and services and may share your information with our co-sponsor. For example, we may co-sponsor some sweepstakes, prize draws, competitions or contests on our site with other companies or we may provide prizes for sweepstakes and contests sponsored by other companies. If you enter one of these sweepstakes or contests, we may share your information with our co-sponsor or the third party sponsor.
- Onsite Services: We may share personal information with providers of onsite services that provide services such as spa treatments, golf or dining experiences at a restaurant.
- Service Providers: We rely on service providers to provide certain products and services, such as credit card billing, reservations services, and administering the HHonors, Hilton Grand Vacations Club and The Hilton Club programs, providing services in connection with our websites, including airline and rental car packages, communicating news and delivering promotional and transactional materials via email and direct mail, processing credit card transactions, data hygiene and enhancement services and administering sweepstakes, prize draws, competitions and customer surveys for which it is necessary to provide personal information. Hilton will disclose personal information to service providers as appropriate.
- Business Transactions: As we develop our business, we might sell, buy, restructure or reorganize businesses or assets. In the event of a merger, consolidation, sale, liquidation or transfer of assets, Hilton may, in its sole and absolute discretion, transfer, sell or assign information collected, including without limitation, non-personal information and personal information, to one or more affiliated or unaffiliated third parties.
- Other: In addition Hilton may disclose personal information, with or without prior notice to you, in order to: (i) comply with applicable laws; (ii) respond to governmental inquiries or requests from public authorities; (iii) comply with valid legal process; (iv) protect the rights, privacy, safety or property of Hilton, site visitors, guests, employees or the public; (v) permit us to pursue available remedies or limit the damages that we may sustain; (vi) enforce our Site Usage Agreement; and (vii) respond to an emergency.
The term "sensitive information" refers to information related to your racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership. We do not generally collect sensitive information unless it is volunteered by you. We may use health data provided by you exclusively to serve you better and meet your particular needs.Back to Top
Personal Information From Children
We do not knowingly collect personal information from individuals under 18 years of age. As a parent or legal guardian, please do not to allow your children to submit personal information without your permission.Back to Top
When you visit and interact with this site, Hilton and third parties with whom Hilton has contracted to provide services to Hilton, may collect non-personal information (for example, a catalog of the site pages you visit).
As with many other sites, our site may use "cookies" or other technologies to help us deliver content specific to your interests, to process your reservations or requests, and/or to analyze your visiting patterns. Cookies, by themselves, cannot be used to disclose your individual identity. This information identifies your browser, but not you, to our servers when you visit our site. If you want to remove cookies at any time from your computer, you can delete them using your browser (consult your browser's "help" menu to learn how to delete cookies).
We also may collect data by using "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "pixel tags") that allow us to know when you visit our site. Through pixel tags, we obtain non-personal information or aggregate information (i.e., the domain name, the areas of the site you visit, your operating system, your browser version, and the URL you came from) which can be used to enhance your online experience and understand traffic patterns.
Because non-personal information does not personally identify you, we may use or disclose such information for any purpose. In some instances, we may combine non-personal information with personal information (such as embedding e-mail addresses in cookies). If we do combine any non-personal information with personal information, the combined information will be treated by us as personal information in accordance with this Policy.Back to Top
Links to Third-Party Websites
Protecting Personal Information
Hilton will take appropriate measures to: (i) protect personal information collected against unauthorized access, disclosure, alteration or destruction, and (ii) keep personal information accurate and up-to-date, consistent with applicable law. We also seek to require our affiliates and service providers to exercise reasonable efforts to maintain the confidentiality of personal information about you. For online transactions, we use technology to protect the personal information that you transmit to us via our site. Unfortunately, however, no security system or system of transmitting data over the Internet can be guaranteed to be entirely secure.
For your own privacy protection, we encourage you not to include sensitive personal information in any emails you may send to us. Please do not send credit card numbers or any sensitive personal information to us via email.Back to Top
Changing Personal Information
If you have registered for a Fast Reservations Account, the information you provided to us at the time of registration may be accessed, reviewed and updated at any time by signing in using your Username (or HHonors number) and Password (or PIN), and clicking on "my profile".
To the extent required by applicable law, you may be able to request that we inform you about the personal information we maintain about you and, where appropriate, request that we update, correct, and/or suppress personal information about you that we maintain in our active database. We will make all required updates and changes within the time specified by the applicable law and, where permitted by law, may charge an appropriate fee to cover the costs of responding to the request. Such requests must be submitted in writing to the following address: Hilton Customer Privacy Department, 5001 Spring Valley Road, Suite 400-W, Dallas, Texas 75244, USA. To protect your confidentiality, we can only respond to such requests to the email address that you have registered or otherwise provided to us. Please remember that if you make such a request, we may not be able to provide you with the same quality and variety of services to which you are accustomed.
In addition, in some circumstances based on applicable law, you may request that we cease sharing personal information about you with our business partners or that Hilton cease the use of personal information about you on the grounds that such personal information was acquired by unjust means or used in violation of law by sending your written request to Hilton Customer Privacy Department, 5001 Spring Valley Road, Suite 400-W, Dallas, Texas 75244, USA. We will seek to honor those requests consistently with applicable law.Back to Top
Retaining Personal Information
We retain personal information about you for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by applicable law.Back to Top
Choices - Marketing Lists
If you have given us your contact information (mail address, fax number, email address or phone number), we may want to inform you about our services or invite you to events by email, telephone or post.
If you prefer not to receive marketing materials from us, you may change your preferences at any time by: (i) sending us an email to email@example.com; (ii) writing to us (and include your email address) at Hilton Customer Privacy Department, 5001 Spring Valley Road, Suite 400-W, Dallas, Texas 75244, USA; or (iii) using the unsubscribe function in the email you receive from us. We will update your preferences as soon as reasonably practical.
Please note, however, that if you "opt out" as described above, we will not be able to remove your personal information from the databases of affiliates, franchisees or business partners with which we have already shared your personal information (i.e., to which we have already provided your personal information as of the date of your opt-out request).Back to Top
- If you submit an online "pre-application" for timeshare or if you submit a reservation request online, we may be required to ask you to provide your annual income range. If you create an online account for members of Hilton Grand Vacations Club and/or The Hilton Club, we may also ask you to provide your member number, the last four digits of your phone number, and a self-selected password.
- If you are interested in obtaining more information about franchisee opportunities, we may also collect information about your specific interests, such as brand, type of ownership and information about your property type such as current ownership, size of parcel, location of parcel, number of rooms, height limitation and time frame for planning or acquisition.
- If you choose to apply online for employment with Hilton, you will also have the opportunity to send your resume in electronic form, information on education and employment history, desired salary scale, working permits, and any other information you feel is relevant to your application. If you apply for employment online, any information about you which is obtained by us during the application process may be retained by us for purposes of considering your application for employment, as well as for more general management and research purposes. Please see our Online Recruiting Policy for further detail.
- If your U.S. company is a Women's/Minority Business Enterprise interested in participating in Hilton's Supplier Diversity Program, you may complete the Supplier Diversity Profile Application Form online. If you choose to apply, you will be asked to provide information about your company and its principals, including the principal's name, address, email address, ethnicity, contact person's name and email address, company's tax identification number and legal structure, and evidence of Women's/Minority Business Enterprise certification.
- Special Notification for California Residents. Individual customers who reside in California and have provided their personal information to the Hilton Family of companies may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us at one of the following addresses: CA_Privacy@Hilton.com or Hilton Hotels Corporation, Attn: Guest Assistance, 755 Crossover Lane, Memphis, TN 38117. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.
We may modify this Policy from time to time. When we make material changes to this policy we will post the revised policy on the homepage of our site. You can tell when this Policy was last updated by looking at the date at the top of the Policy. Any changes to our Policy will become effective upon posting of the revised Policy on the site. Use of the site following such changes constitutes your acceptance of the revised Policy then in effect.Back to Top
If you have any questions about this Policy or how Hilton processes your personal information, please contact us by email to firstname.lastname@example.org or by postal mail to Hilton Customer Privacy Department, 5001 Spring Valley Road, Suite 400-W, Dallas, Texas 75244, USA.Back to Top